ABOUT AITHUSA COLLECTIVE
Berlin-based strategic and creative agency specialised in independent eyewear innovation. We connect design excellence with market insight to help brands evolve through purpose- driven creation.
Our team is not new to this journey; our proven track record stems from extensive prior collaborations, ensuring seamless execution. This established synergy also incorporates robust internal correctives, allowing us to adapt swiftly and deliver exceptional results with speed and precision.
WHAT WE DO / LOVE
At Aithusa Collective, we believe eyewear transcends mere function. It‘s a powerful narrative of design, personal identity, and cultural expression.
As a Berlin-based agency powered by seasoned industry experts, Aithusa Collective bridges the gap between vision and reality. We meticulously transform innovative concepts into desirable collections, and cultivate those collections into enduring, resonant brands.
We work with teams who are ready to grow – not by following trends, but by uncovering their own direction.
Through strategic depth and creative insight, we help brands find their essence, define their design language, and move forward with clarity, confidence, and intention.
ELEVATING EYEWEAR BRANDS
At Aithusa Collective, we blend creative vision with strategic clarity to help brands grow with purpose.
With deep experience in both product and positioning, we support teams from first concept to market success – ensuring every collection leaves a lasting mark.
BRAND IDENTITY + POSITIONING
We help define what makes your brand unique – shaping clear narratives, visual direction, and market focus that connect with the right audience.
PRODUCT DEVELOPMENT
From first sketches to final production, we guide the process with care and precision – turning ideas into eyewear collections that reflect your brand‘s true character.
SALES + MARKET GROWTH
We connect strong products to strong markets – building smart go-to-market plans that create traction, drive sales, and build long-term momentum.
CREATIVE DIRECTION
Our creative process brings focus and refinement to every detail. Through close collaboration, we make sure your collections are both visually striking and strategically aligned.
THE COLLECTIVE
Aithusa is built on long-standing collaboration.
Our core team brings together decades of experience in eyewear design, product development, and brand strategy – working side by side across some of the industry‘s most defining brands.
We know how to move quickly, think clearly, and work as one.
SOFIA TSIALTZOUDI
Brand Strategy, Market Development
Founder of Aithusa. Leads brand storytelling, collection planning, and global positioning – with a focus on relevance, resonance, and results.
MICHAEL HÜYNG
Eyewear Design, Form Language
Expert in proportion, balance, and cross-material design – shaping frames with precision, passion, and emotional tactility.
PHILIPP HAFFMANS
Design, Innovation
Co-founder of ic! berlin, MYKITA, and Haffmans
& Neumeister. Pioneer of screwless hinge systems and modern eyewear minimalism. Now focused on new materials and technologies.
HARALD GOTTSCHLING
Concept, Material development
Artist, engineer and co-founder of ic! berlin and MYKITA. Brings a unique blend of fearless material exploration, technical know-how, and conceptual clarity.
OUR COLLABORATIVE ECOSYSTEM
While our core team leads strategy and creative direction, we work closely with a trusted network of specialists – bringing in the right people for each project. This gives us the flexibility to scale without compromise, ensuring tailormade execution from concept to delivery.
BRAND IDENTITY + ART DIRECTION
Developing visual identities and design direction that reflect your brand‘s character and set a clear creative foundation.
PHOTOGRAPHY + STYLING
Creating strong, cohesive campaign imagery – from product shots to styled editorial – that brings your brand to life visually.
COPYWRITING + STORYTELLING
Crafting clear messaging and campaign narratives that support your brand voice and speak directly to your audience.
EXHIBITION + RETAIL DESIGN
Designing trade show stands and booth concepts that highlight your product and make your brand stand out in real-world spaces.
SMART EYEWEAR INTEGRATION
As one of the few EU-based agencies with hands-on experience in tech- integrated eyewear, we support innovation across technologies.
MATERIAL + MANUFACTURING
Collaborating with experienced production partners to manage sourcing, prototyping, and manufacturing at the highest quality level.
DEFINING THE EYEWEAR INDUSTRY
We‘ve helped shape some of the most influential eyewear brands – from niche, design-driven independents to larger-scale industry leaders and emerging tech ventures.
Our work spans collection building, brand repositioning, product innovation, and go-to- market strategy – always tailored to the context and ambition of each project. And always from an entrepreneurial perspective.
FLEXIBLE COLLABORATION MODELS
No brand is the same – and neither is our approach. We offer flexible ways of working, tailored to your stage, scope, and ambition. From one-off projects to ongoing partnerships, we adapt our setup to fit your needs. We also offer flexible compensation models. After an initial assessment, we develop a proposal that matches your goals – from fixed fees to phased or milestone-based collaboration.
STRATEGIC BRAND CONSULTING
Define or refine your brand‘s direction. We help sharpen positioning, streamline portfolios, and
support strategic pivots or fresh launches.
DESIGN PARTNERSHIPS
Bring concepts to life with creative and technical precision. From co-creation and prototyping to hinge development and specs – we‘re hands-on throughout the process.
LAUNCH SUPPORT
Make your debut count. We build clear sales tools, trade show materials, and go-to-market strategies that drive visibility and traction.
LONG-TERM COLLABORATION
For brands seeking a steady partner in growth – we offer ongoing support across design, innovation,
and market development.
DIGITAL ENABLEMENT
We consult on efficient end-to-end processes, roll out your digital ecosystem, enable your team, and provide ongoing support for effortless operations.