Strengthening Independent Brands, Delivering Excellence to Opticians.
Aithusa is a visionary eyewear agency founded in Berlin, with a reach that extends across the whole of Europe. We are dedicated to empowering emerging brands in the independent eyewear market, helping them carve out a distinct presence in an industry where quality and individuality are key.
Our agency offers a full spectrum of services, including Sales, Portfolio Management, Design, and Service, all meticulously tailored to support small brands in their journey to becoming true alternatives to mainstream eyewear options.
At the heart of Aithusa’s mission is a deep commitment to craftsmanship and excellence. We specialize in curating high-quality eyewear collections designed by experienced and talented designers. These are not just products, but pieces of art that reflect a dedication to superior design and materials. Our focus is on working with opticians who share our passion for quality and who are committed to offering their clients something truly special. These opticians understand the importance of craftsmanship to stand apart in a crowded market.
Service is the cornerstone of everything we do at Aithusa. We understand that both opticians and their end customers demand the highest levels of support, and we are committed to delivering this. From the initial selection of eyewear to ongoing support and service, we ensure that every interaction is seamless, professional, and tailored to the specific needs of our partners.
Aithusa’s goal is to elevate the independent eyewear market by supporting brands that prioritize innovation, quality, and individuality.
Sofia
I am Sofia, the driving force behind Aithusa. A greek Berliner, I am not exactly new to the eyewear industry.
Knowing ic! Berlin, Haffmans & Neumeister, NEUBAU and even Mr. Spex inside out, I finally start my own venture. My experience and passion will come together to make possible what seems to get harder one merger at a time: celebrating true independence in eyewear.
I will bring together designers and opticians closer then ever. I am looking forward meeting old friends and making new ones.
If you are an optician, an eyewear designer, a vendor or an enthusiastic consumer: I am sure we have things to talk about. Contact me here or meet me on LinkedIn.
Let’s make premium eyewear hot again.
Contact
service for eyewear brands
Portfolio Management
Aithusa’s Portfolio Management service provides eyewear brands with strategic guidance to optimize their product offerings, ensuring they resonate with target markets and stand out in the competitive independent eyewear industry. We work closely with brands to refine their collections, align with market trends, and enhance their brand identity, driving growth and success across Europe.
Design and Development
Aithusa’s Design and Development services focus on bringing each brand’s unique vision to life, from concept to finished product. We collaborate with experienced designers to create distinctive eyewear collections that combine innovative aesthetics with exceptional craftsmanship, ensuring each piece meets the highest standards of quality and originality.
Production and Fullfillment
Service fulfilment for eyewear brands involves tailored support from initial consultation and order processing to warehousing, shipment, customs handling and market entry. Quality assurance and ongoing after-sales service are provided. Aithusa delivers end to end processes: from idea to product, from plan to produce, from order to cash.
service for opticians
Sales
Aithusa offers a unique selection of individual eyewear by well established designers, keeping your shelf space individual. Aithusa directs customers to your door.
Service
As a one stop shop Aithusa delivers full service to opticians regarding all technical aspects of eyewear and after sales. Aithusa minimises your efforts.
capsule collections
Working closely with designers and workshops, Aithusa is able to deliver client specific capsule collections. Aithusa provides close communication in the design process as well as a short time to market.
“When the task is far too great and there’s nothing you can do, put on a pair of your favourite shades and hide it all from view.
…
When it does’nt seem to make much sense, What you do and how it’s done.
Here is pleasure at no great expense and many hours of fun, You can see anything you’d love to see and plenty more,
Looking at the world through your favourite pair of dark shades.”
The Times – Pop Goes Art
London 1982